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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. Facebook Pixel It is used for Facebook Ads and Facebook Analytics. It does use private data and needs prior consent. Facebook also has also implemented flexible ways for their users to see and control how the pixel is used o partner websites. Users can control their privacy settings from here:: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen Google Analytics By default, Google Analytics doesn't track private data. But Google Analytics Advertising features, Remarketing features, or Analytics account connected to AdSense account, sends personal data. In this case, prior consent is required. Users can control their privacy settings from here: https://adssettings.google.com/authenticated Google Ads It is used for Google Ads. It does use private data and you will need to ask for prior consent. Users can control their privacy settings from here: https://adssettings.google.com/authenticated